Adapting Walmart’s “We Have Your Thing” campaign for Back-To-College , we reminded students that Walmart has everything they and their parents need to make the transition.

Even these parents:

🎉

LivingMyBestLife

💬

CheckingInAgain

🥱

WhatDoIDoNow?

For these Moms and Dads, we created custom Parent Care Packages, filled with items hand-picked to help them adjust.

Then dropped them on social, asking students to tag a parent in need.

And with a lot of parents in need, Walmart delivered.

Even surprising some celebrity college parents.

“Alex Rodriguez Says Dropping Daughter Off at College Was One of 'Hardest' and 'Most Proud' Moments”