How do you bring the world’s grandest cinema experience to TikTok? With a tiny piece of AR popcorn.
I, Max
An innovative solution for generating content from anywhere, Max utilized face-tracking tech to animate a complete range of expressions.
However you moved, Max moved too.
With a built-in voice modifier that ensured anyone could be Max, all he needed was an origin story.
And with Max’s unique POV established, we developed content dedicated to his fan-first takes and inside scoops.
The Feed
Beyond Max, we led creative for IMAX’s evergreen social feeds. Below are two of our favorite series.
“Guess The Movie” was born from the insight that you can only share a microscopic portion of an IMAX screen on Instagram.
The Batman (2022)
The Meg (2018)
Nope (2022)
Similarly, “Tiny Facts In IMAX” highlighted the hidden details you’d only catch when you experience a movie in IMAX.
Feed Credits: Patrick Martin AD, Gillian McGuire CW, Teddy Hose MD
Max Credits: Blair Kelly MD, Yusuf McCoy MD, Kaitlin Loftus CC, Kevin Norman CC